Newsjacking 101: What is it and how to do it?

Newsjacking became an industry buzzword in 2015, coined by David Meerman Scott. In short, it is the process of leveraging trending news to elevate your brand’s message. Great right? Your google alerts are set, you’re reading the business journals and trades, keeping...

What PR is Not.

[vc_row][vc_column][vc_column_text woodmart_inline=”no” text_larger=”no”] A few things you should  know What PR is NOT. It’s not advertising. We don’t do graphics or catchy jingles, but we can collaborate and art direct with the best of them....

Public Relations Is Not What It Used To Be

[vc_row][vc_column][vc_column_text woodmart_inline=”no” text_larger=”no”] What is public relations? It’s a question we get asked every day. In fact, we sometimes secretly wonder if our parents really understand what it is we do. According to...

What is Social Relations?

[vc_row][vc_column][vc_column_text woodmart_inline=”no” text_larger=”no”] What is Social relations? If you’ve never heard of it before, it’s because we’re the only ones doing it. It’s part community involvement, part networking, and part...
Tips for Your First Week in Public Relations

Tips for Your First Week in Public Relations

[vc_row][vc_column][vc_column_text woodmart_inline=”no” text_larger=”no”] How much can you REALLY prepare for your first “big-kid” job? You can buy multiple business outfits, a shiny new planner and practice your job jargon in the mirror, but...

The Evolution of Modern Day Public Relations

[vc_row][vc_column][vc_column_text woodmart_inline=”no” text_larger=”no”] The Evolution of Modern Day Public Relations Things are what they seem. It seems like almost every month there is a new trend for PR and it doesn’t look like it’ll be...