NONPROFIT MEDIA RELATIONS · KANSAS CITY
Nonprofit media relations.
Nonprofits get covered on the day of the gala and the day something goes wrong. The rest of the year, the mission does the hardest work with the least attention.
We fix the calendar problem. Coverage that lands when you need donors, volunteers and board prospects paying attention, not just when the ballroom is booked.
What nonprofits actually need from PR.
A story that is not the annual report.
Impact numbers do not move a newsroom. One person, one specific change, one reason it matters this month. We find that story inside your programs and we pitch it.
Visibility before the ask.
Donors give to organizations they have already heard of. Coverage six months before the campaign is worth more than coverage during it, and it costs the same.
Board and leadership visibility.
Your executive director and your board chair are credible sources on issues reporters already cover. Used well, that is free, repeatable coverage that has nothing to do with fundraising season.
Someone who answers when it goes sideways.
A funding cut, a leadership change, a story you did not want. We have sat in those rooms. Having the relationship before the bad week is the entire value.
We have been on your side of the table.
We have sat on the side of the table that writes the agenda and worries about whether the budget survives the year. That changes what we pitch. We will not sell a nonprofit a campaign that needs three staff it does not have, and we know which stories a development director can actually put in front of a board.
ELSEWHERE ON THE SITE
Trying to get your mission in front of more people?
Tell us what the next twelve months have to deliver. If a smaller piece of work gets you there, we will say that.
